Illectric Sheep

Journal

 

 

Illectric Sheep Origins and Blade Runner "Tears in Rain"

Early prototype designs for my Illectric Sheep brand.

Is it possible to birth a creative brand from just an idea in my head?

Illectric Sheep started from very modest beginnings, with a question in my head.  At the time it just so happened my head was filled with Ridley Scott's Blade Runner.  I had been living in Japan for about a year or so at the time and I was also very influenced by what Nigo was doing with his brand, A Bathing Ape or BAPE. He basically reinvented the t-shirt by packaging the whole concept around a theme, connecting his fashions with a community of fans, and giving the whole thing a playful edge. At that time there was no Facebook or social networking so Nigo held his fan base together with t-shirt release parties presided over by hip DJs and guests. That inspiration got me thinking about what I could do with my imagination since I loved to be social and creative. I was at home in my bedroom late one night in Taisho, Osaka on November 5, 2005 and I had an insight. Is it possible to birth a creative brand from just a simple idea or theme in my head? I often have these nights when my mind tingles with crazy ideas that need to be expelled. I just finished reading Do Androids Dream of Electric Sheep? by Philip K. Dick (basis for Blade Runner) and I loved the feeling and themes in the novel so I decided to connect my fate to it. Shortly after, while I was spinning some records I came up with the names Illectric Sheep/Illsheep. That was the beginning of my naive T-shirt business idea. To be continued...

In celebration of our latest milestone, over 200 facebook fans, I will leave you with one of my favorite scenes from Blade Runner.