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After Earth Official Trailer 2013 - Will Smith Sci-fi Movie and Viral Campaign

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After Earth (originally known as 1000 A.E.) is an upcoming science-fiction thriller film directed by M. Night Shyamalan also known for The Sixth Sense, Unbreakable, and Signs. The film stars Will Smith along side his son Jaden and will publish a comic before the movie is released to set the stage for the back story. It is set far in the future and involves a crash landing back on a "unfamiliar and dangerous Earth." This viral video shows an alternate history that begins with a spacecraft crash in 1908 and the discovery of a technology called "Lightstream". I think the video looks fantastic and I like the idea of films using viral videos to get some of the exposition out of the way before the show starts.

One thousand years after cataclysmic events forced humanity's escape from Earth, Nova Prime has become mankind's new home. Legendary General Cypher Raige (Will Smith) returns from an extended tour of duty to his estranged family, ready to be a father to his 13-year-old son, Kitai (Jaden Smith). When an asteroid storm damages Cypher and Kitai's craft, they crash-land on a now unfamiliar and dangerous Earth. As his father lies dying in the cockpit, Kitai must trek across the hostile terrain to recover their rescue beacon. His whole life, Kitai has wanted nothing more than to be a soldier like his father. Today, he gets his chance.

Here is the trailer for the movie:

What do you think of the movies publishing comics or viral videos to set the back story?