David S. Simpson is a Japan-based user experience designer and researcher focusing on the emerging intersection between machine learning, interaction design, and conversational agents.

"If you can talk brilliantly about a problem, it can create the consoling illusion that it has been mastered." 
― Stanley Kubrick

 

designing & prototyping from Sketch to Launch

RESEARCH

Conduct user research, determine IA & user flows using low-fidelity renderings 

build

Create UI elements & interactive prototypes for user testing & feedback

iterate

Gather information with tools to analyze & enhance usability

User Experience Design and Branded Content

SUSHI 2020 APP DESIGN CASE STUDY

How might we improve the process of locating & dinning at sushi restaurants for tourist during the Tokyo 2020 Olympics? 

CINE JAPAN SUMMIT Design CASE STUDY

User center responsive design website that aims to simplify the process of organizing an online conference.

PERSONAL BRAND DESIGN CASE STUDY

In-house project to help build a creative practice around my personal brand and the stories I want to tell.